Use this Digital Marketing Strategist job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
We are looking for an experienced Digital marketing strategist to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness.
If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team.
Ultimately, you should be able to effectively connect our brand with our online customers.
A Digital Marketing Strategist is responsible for creating and implementing marketing strategies for online platforms. On a day-to-day basis, their tasks may include:
Conducting research: Digital Marketing Strategists often start their day by conducting research on industry trends, competitors, target audience, and potential marketing opportunities.
Strategic planning: They develop comprehensive digital marketing strategies based on the research findings. This involves setting goals, defining target audience, choosing appropriate marketing channels, and creating a budget.
Campaign management: They create and manage digital marketing campaigns, including activities such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.
Content creation: They oversee the creation of engaging and relevant content for various digital platforms like blogs, social media posts, emails, and website copy. This includes collaborating with content creators, designers, and copywriters.
Analyzing data: Digital Marketing Strategists continuously analyze data related to campaign performance, website analytics, conversion rates, and user behavior. They use tools like Google Analytics to understand the effectiveness of different marketing tactics and make data-driven decisions.
Monitoring and reporting: They monitor the performance of ongoing campaigns and provide regular reports to stakeholders. They track key performance indicators (KPIs) such as website traffic, conversion rates, lead generation, and return on investment (ROI).
Collaboration with teams: They work closely with cross-functional teams such as designers, developers, content creators, and marketing managers to align strategies and ensure consistency across all marketing efforts.
Staying updated: Digital Marketing Strategists keep up with the latest digital marketing trends, best practices, algorithm updates, and emerging technologies. They attend conferences, webinars, and workshops to enhance their knowledge and skills.
Overall, a Digital Marketing Strategist's day-to-day tasks involve planning, executing, and analyzing digital marketing campaigns to drive brand awareness, traffic, engagement, and conversions.