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We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
A Search Engine Marketing (SEM) Specialist primarily focuses on paid search advertising campaigns to drive traffic and increase visibility on search engine result pages. On a day-to-day basis, their tasks may include:
Keyword Research: Research and identify relevant keywords and search terms that align with the client's goals and targeted audience.
Campaign Strategy: Develop a strategic plan for SEM campaigns, including objectives, budget allocation, bidding strategies, and target audience.
Ad Creation and Optimization: Create compelling ad copy and work on optimizing ads and landing pages to improve click-through rates (CTRs) and conversion rates.
Bid Management: Monitor and adjust keyword bids to ensure optimal campaign performance, based on factors like keyword competitiveness, budget constraints, and performance metrics.
Performance Analysis: Analyze campaign performance using metrics like impressions, clicks, conversions, cost-per-click (CPC), return on ad spend (ROAS), and conversion rates. Identify areas for improvement and make data-driven decisions.
A/B Testing: Continually test different ad variations, targeting options, and landing page designs to optimize campaign performance and drive better results.
Competitor Analysis: Monitor and analyze competitor ads, keywords, and strategies to adjust campaign tactics and maintain a competitive advantage.
Conversion Tracking: Set up and monitor conversion tracking tools to measure the effectiveness of ad campaigns and understand the impact on business goals.
Reporting: Provide regular reports and analysis on SEM campaign performance, including key insights, trends, and recommendations for improvement.
Stay Updated: Keep up with industry trends, algorithm updates, and new technologies that impact SEM strategies. Continuously learn and adapt strategies to stay ahead in the search engine marketing landscape.